As Twitter correctly say on their website, what Twitter tweets today, the world talks about tomorrow. Do you remember when Elon Musk tweeted about Bitcoin and the next day Bitcoin plummeted in the price? Well, here we have the same scenario however, this time, it will be in the favour of cannabis entrepreneurs and consumers. Twitter, since the 15th of February, has become the first and only company to allow cannabis entrepreneurs to advertise on their platform.
This is undoubtedly a huge step forward for the cannabis industry, let me tell you there is nothing worse than trying to advertise on social media a product which is still banned by half the world. Even though the other half of the world has legalized Marijuana any other social platform like Facebook or Instagram will straight away block any advertisement which even discreetly refers to Marijuana. This can be a huge hassle when trying to find new ways to properly advertise your products.
One can never say that Twitter is not looking to move forward with the times for their customers and their benefit. Twitter seem to be more open-minded when compared to its competitors. As Twitter has seen the Cannabis industry growing with the times so has its own company. They have explained on their website that the conversation around cannabis in the US is larger than the conversation around things such as pets, foods and beverages, obesity etc.
The cannabis space on Twitter is fun and engaging with users Tweeting about their experiences using cannabis – whether medicinally, for wellness, or for recreation – as well as recommending brands, products, and retail locations. The conversation also reflects where the cannabis industry is currently heading: legislative/policy reform, business development, and community impact.
In states where it is allowed, Twitter has taken the measure to relax its Cannabis Advertisement Policy to create more opportunities for responsible cannabis advertising.
This is undoubtedly a gust of fresh air for those cannabis entrepreneurs who have found trouble when trying to advertise their cannabis products responsibly. Speaking from personal experience, even advertising a simple article related to how cannabis is beneficial for creativity will also get blocked on Facebook.
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